Using LinkedIn as a B2B Marketing Machine: A Case Study of the Effectivness of Using LinkedIn to Promote Marketing Messages Cyndie Shaffstall

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Published: February 21st 2015

Kindle Edition

36 pages


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Using LinkedIn as a B2B Marketing Machine: A Case Study of the Effectivness of Using LinkedIn to Promote Marketing Messages  by  Cyndie Shaffstall

Using LinkedIn as a B2B Marketing Machine: A Case Study of the Effectivness of Using LinkedIn to Promote Marketing Messages by Cyndie Shaffstall
February 21st 2015 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 36 pages | ISBN: | 3.77 Mb

LinkedIn is a business-oriented social-networking service used primarily for professional networking. In 2013, they reported more than 259 million users in more than 200 countries and territories. Spider Trainers, a Denver-based marketing company,MoreLinkedIn® is a business-oriented social-networking service used primarily for professional networking. In 2013, they reported more than 259 million users in more than 200 countries and territories.

Spider Trainers, a Denver-based marketing company, uses social networks such as LinkedIn for internal and external marketing efforts. In this case study, we take a look at the effectiveness of one of these initiatives: the development, launch, and promotion of the Great Big Book of Things Marketers Say—which went on to be among the top 5% of most-viewed content on SlideShare®, a social network for the promotion of slide-deck formats.



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